Differentiation in Hotel Marketing

Hotels are a difficult industry to market in 2017. With every single major hotel chain a part of all the aggregator sites like Expedia or Hotels.com, how do you differentiate yourself? On those sites, price and reviews are the most important qualities and getting ahead of bad reviews is imperative. A few negative reviews about bed bugs and say goodbye to 80% of your visitors.

Cristoforuscolumbus is a premier hotel marketing company that understands the in’s and out’s of hotels. We’ll come in and perform a comprehensive consultation to review your current hotel conditions but don’t be surprised when we have a laundry list of items to complete. Often times we’ll complete many of the following:

  • Photograph Rooms
  • Photograph Restaurant, Lobby, and Amenities
  • Review and Revise Restaurant Menu Design
  • Revamp on-site marketing material and brochures
  • Redesign customer receipts to highlight discounts and other savings
  • Review all internal signage
  • User-experience customization
    • Rooms
    • Restaurant
    • Nightclub
    • Pool
    • Fitness Room
  • Review and Redesign website for ease of functionality
  • Paid Advertising Budget Review – Direct Mail, Google Adwords, Facebook, Instagram, and Snapchat
  • Social Media Marketing Audit
  • Implement Review Marketing Strategies
  • Staff interviews and Marketing Training

This lengthy process typically lasts over a six-month period and will commence with a detailed report describing our company findings. During the six months, we will have “shadow guests” come experience the new hotel unknowingly to the employees to review all processes to ensure our marketing policies and procedures are being enforced to optimize the dollars you spend with us. will review and analyze all key performance indicators

Each month we will review and analyze all key performance indicators, optimize our process to better serve your hotel in its efforts to market it with effective, up-to-date strategies.

Join Cristoforus Columbus, your premier hotel marketing company to expand your business and drive more money to your bottom line.